Entrepreneurial Boulevard – Salalah (Boulevard Al-Radhadh)

A landmark mixed-use tourism and entertainment destination in Salalah, strategically designed to position Dhofar as a year-round global attraction. Spanning approximately 470,000 sqm, the project integrates leisure, retail, hospitality, exhibitions, waterfront experiences, and innovation spaces within a uniquely themed urban environment inspired by Oman’s culture and the Khareef season. The development features 11 dynamic zones including an entertainment district, grand market, canal promenade, marina experiences, exhibition and conference center, themed gardens, music zone, innovation hub, and a dedicated hotel investment opportunity. The project aims to capitalize on Dhofar’s extended tourism seasons while creating sustainable revenue streams through leasing, events, hospitality, and SME participation. The Entrepreneurial Boulevard presents a strategic investment opportunity aligned with Oman Vision 2040, fostering economic diversification, job creation, and private sector participation in the tourism and entertainment ecosystem.